Tuesday, September 9, 2008

Record of the Apple event 2008

Today, September 9th, 2008, was the Apple music related Event, which was held at San Fransico at the Yerba Buena for the Performing Arts.
Now, here's is a FULL LIST of what happened during the event, in order.

Before the official start at 10:00 am (Pacific), there were performances by Rolling Stones, The Who, and Credence Clearwater Revival.
And then it starts, with Steve Jobs coming out, and says. "Before we do, I just wanted to mention this." He puts a line up on the presentation screen: "Reports of my death are greatly exaggerated."

He starts off with iTunes, "We're very pleased to announce that we have 65 million user accounts on iTunes." Then he tells of new HDTV shows that can be bought with iTunes, costing $2.99 each, and can be viewed on computer or apple TV. Next, NBC is also coming back to iTunes (more on that later).

The new iTunes 8 is the big news, which improves accesibility, which was a big demand by many customers. There's also new browsing options and a feature called Genius. He goes into a demo of Genius, and Genius works by assembling playlists for you based on patterns which are tracked annonymously by a central server after you click on the Genius button and the results will update per week.
He continues to Demo iTunes 8, with all its new features of sorting and viewing in tiles, etc. iTunes 8 is now available as a free download.

Next up is the iPods. The classic is first, and now there's a 120 GB model to cost $249. Then there's the new iPod nanos, which combine, just like rumored, the sleek design of the older nanos, and the same display as the wider nanos from last year.
It's got taper edges, curved glass over the screen, the accelerometer and a new user interface. It's also the thinnest nano they've made yet. The new UI has Cover Flow, and the track listings from the iPhones and Touchs. Plus, now you can also tilt the nano on its side and the picture will go with it. Genius playlists can also be created without being connected to iTunes. Steve then demos the new nano features, including the feature to shake the device and shuffle the songs.
He talks about the different models, colors and pricing, plus the new headphones.

A new iPod Touch is coming out, thinner, with integrated volume control, the built-in speaker. It's also got the Genius feature and the App store. Steve then announces that over 100 million Apps have been downloaded from the App store since its release. Now he goes to demo the new iPod Touch, which are mostly the same. Then Phil Schiller (Apple's senior vice president of worldwide product marketing) comes up, while Steve Exits, to demo 3 new games to be released for the touch: "Spore:Origins", "Real Soocer 2009", and "Need for Speed:Undercover".

There will be an 8GB, 16Gb, and 32GB model, from $229, $299, to $399. OS X 2.1 will also be released with these models. Users who paid for the 2.0 release will be given a free update. But people who have not upgraded to 2.0 will have to pay the $9.99. The update will also apply to the iPhone, which will fix many of the issues that people are talking about such as the reception.

Finally, Steve invites the special guest to come up on stage, and he is Jack Johnson, the best selling male artist of all time on iTunes. He plays 2 songs, and the event is over.

We will shortly have updates on some of the important announcements made at the event.

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