Google Partners with NBC Universal to sell TV ads

Google and NBC Universal will be partnering up to sell TV ad time, with Google acting as the broker for advertisers to reach NBC's cable networks.
The two companies said that the ads would focus on the channels Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller, with more that may be on the way. Google had already been in the TV ad business when it partnered with EchoStar communications.

They will continue to provide the service using adwords, and so the Ads will still be bought using a bid system. Google will also be providing up to second information on the Ads for advertisers.

"The Google TV Ads platform is making television advertising more accountable and measurable and we're pleased with our progress to date," Tim Armstrong, Google's president of Advertising and Commerce, said in a statement. "Our partnership with NBCU will help us bring the power of television to a broader set of advertisers as well as give our current advertisers increased reach through our system."

Google's partnership with Nielson will also allow advertisers to see how their ads are getting across to viewers. With the addition of NBCU, advertisers can now reach far more people and perhaps get better demographics information. It's possible that TV ads will become increasing dependent on the Internet, as it provides an excellent way of letting advertisers know how TV ads are reaching people, and who they are reaching, and what times/regions are the best.

Tags: Google, Tv ads, NBC Universal, NBCU, Nielson, EchoStar, BlitzTech Blog

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