Should Companies pursue legal action against Mygazines?

    Mygazines.com is a site that allows users to share view magazines online. However, this is obviously going to cause copyright problems.
It first launched in late July, with no ads and being free to join. Digital copies of magazines could be easily read and commented/rated on. Time Warner's Time Division says that they want to try and shut down the site. But for Mygazines, it seems that they have escaped being prosecuted by law.
Their domain name is registered in the Caribbean and its servers hosted in Sweden. Thus, U.S. copyright law will be unable to prosecute them.
   
    I think the real question is whether or not the magazine producers should pursue legal action at all. When digital copies of magazines are uploaded and viewed, the original ads from the magazine are also exposed. Theoretically,the magazine companies could then charge more for space advertising because of the higher exposure of their magazine. It's common knowledge that many magazine companies deliberately take a loss in newsstand sales simply because they want more public exposure for their magazine, which allows them to charge more for advertising. Most magazines generally make their money off of advertising and not actually single copy sales, or even subscriptions. Plus, when people view the magazine online,the magazine companies can save on printing costs.
    However, the biggest disadvantage here, would probably be that many magazine companies would lose out on subscriptions and advertisers might refuse to view the online exposure as public interest in the magazine. Though I believe that to be unlikely. Obviously, if magazines could charge more for advertising then that would make up for lost sales and then some. As Mygazines is still very new, we'll just have to wait and see how it plays out. Post a comment and tell us what you think of this situation.

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