New Search Innovation from Microsoft

As Microsoft continues to trail search giants Google and Yahoo at 3rd place, they seek to attract more of the market with their new search innovation which could also raise certain questions.
This new idea is based on using previous search queries and search patterns of the user. They believe that by doing this, they can make searching easier for the user, seeing as "often users use search engines to explore subject areas broadly", as said by Satya Nadella, senior vice president of Microsoft's search, portal and advertising platform group.

The problem here is that by monitoring search patterns to produce results like this, the information can also be used to further target audiences with ads. This could also lead to higher priced ads. The main problem is with the intrusion of privacy. Basing ads on keywords is much less invading than if the ads were served to highly targetted audiences based on their searching pattern.

In my opinion, this is really nothing to worry about. It's a small price to pay for better searches, and I don't think it really affects anything. If you don't want to be bothered by the ads, then jsut don't look at them or consider them, seeing as they're probably not in your search results anyway. I generally have a policy of not clicking on the ads unless the companies' websites actaully appear in my search results as well. I also don't think that changing the search results by relevant patterns will help much. It's not like a search result is going to move 2 or 3 pages because of this. Though if it does, then maybe it will help.

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