Sunday, November 15, 2009

Bing's relatively quiet improvements

After the huge launch of Windows 7 that included "Windows 7 Parties", it was to be expected that everything else Microsoft releases would be drowned out. That may be why Microsoft has chosen to not have a big launch of some new products, initiatives or changes they made to existing products.
Here's just some what what they did:

- Xbox 360 got Twitter, Facebook, and Last.fm integration
- Exchange 2010 was released
- Bing UK Goes live (the beta tag is gone)
- MSN Video is merged with Bing Video
- Bing gets Wolfram Alpha info, etc

What we're here to talk about today is Bing's improvements.
Bing Video is not another Youtube service to replace the SoapBox they took out. It's just a search service that should be matched up against Google Video. Obviously, it offers many advantages over Google Video or Yahoo video, and one of those is the preview feature. Some people also like the Bing layout better, and they provide a massive amount of search customization for Videos. They've added feeds from a variety of sources, and now has over 900 Television shows.

Also, Bing partnered up with Wolfram Alpha to provide information or data on certain searches using Wolfram's advanced algorithms. This isn't just some crappy new addition to play catchup, this is a serious addition to Bing. Wolfram Alpha has been praised to offer some very compelling features and search capability. They can't dominate traditional web search, but what they do have is some incredible access to data that nobody else can offer: nutritional information on foods for any query, definitive answers based on equations and computations, etc. This is a huge addition to Bing, and will certainly increase its appeal.
Furthermore, Bing added to its Local and weather searching capabilities and some tweaks to Bing Shopping.

There is serious evidence that Bing usage is picking up, and quite rapidly too. A recent study by Hitwise showed that Bing had over 9.6% of the search market in October. This is compared with 16.1% for Yahoo, and 70.6% for Google. While Google is still ahead by a huge margin, Bing has increased its share significantly since its release and especially since the old Live search. Google and Yahoo seem to have each lost 1% of share, and that is highly significant considering the timeline of Bing's release.

Once the Yahoo deal goes through, Bing will have a serious chance to challenge Google.

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