Can Buying Followers Really Work on Twitter?

Lately, CNET News reported that people familiar with Twitter's future plans say that Twitter could be considering another way to make money, basically allowing the buying of followers.

The idea is supposed to be based on creating some sort of extra account designation that is meant to increase follower counts. The business model is currently unknown.

As I understand it, Twitter already has the ability to add specific accounts to suggested accounts for new Twitter accounts. In reality, this practice has yielded little value for the suggested accounts.

A business wants followers that are interested in their products, so that they can make more sales. Just having a plain old follower doesn't really do much, and often times buying followers amounts to this. Allowing the buying of Twitter followers at first glance would seem rather useless.

However, the way it is implemented could actually make it useful. If specific accounts are given yet another designation, it is possible that newer customers would trust certain business twitter accounts more. While I can see this as being helpful to smaller businesses that aren't as well known, it seems useless for large businesses that already have a strong brand presence. After all, active Twitter users tend to keep up with the world, and they probably would have a general idea of which names are big in a particular industry (and if they don't, it would be easy to search up).

It would be interesting to see how this one plays out, although I don't particularly see it as being a major revenue generator in the future.

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